Fistful of Rubbish

40 second TV ad created for the Don't let Devon go to waste campaign in 2006 by RH Advertising, directed by Peter Richardson. With the aim of engaging people who were not already recycling in Devon, like a scene from a spaghetti western, this ad sees two guys competing against each other to see who is better at recycling. It won Best International TV ad at the Edinburgh Chip Shop Awards and was directed by acclaimed actor and director Peter Richardson, famous for his series of 'The Comic Strip Presents' comedies.

30 second TV ad created for the Don't let Devon go to waste campaign in 2004, by RH Advertising, directed by Suki. A bicycle theme was used for this ad, in which a little girl and her family take her old toddler bicycle to the recycling centre. To her surprise, they leave the site with a shiny replacement bike bought from the resale area. This ad was created to encourage people in Devon to visit the fantastic resale areas at their local recycling centre.

Time to sort it out ! 

30 second TV ad created for the Don't let Devon go to waste campaign in 2003, by RH Advertising, directed by Stan Peplinsksi. The creative idea was to simulate a charity ad appeal that is typically seen on TV. In this case, the appeal is on behalf of the desolate and unused recycling bins in Devon and was designed to evoke recycling action amongst the public.

Postcard of Devon

30 second TV ad created for the Don't let Devon go to waste campaign in 2002, by RH Advertising, directed by Stan Peplinsksi. Created to raise awareness of the growing problem of waste in Devon.

Compost with Keith Floyd

30 second TV ad created for the Don't let Devon go to waste campaign in 2004, by RH Advertising, directed by Suki. Keith Floyd can be seen in his typical role in this TV ad,  demonstrating culinary delights in a kitchen. But instead of cooking up a recipe, he is creating superb compost from kitchen waste like cauliflower leaves and egg shells. The creative was designed to encourage more people in Devon to compost kitchen waste alongside their garden waste.

Jungle Drums

40 second TV ad created for the Don't let Devon go to waste campaign in 2008 by RH Advertising, directed by Peter Richardson. In 2008 Devon achieved a 50% recycling rate. This ad celebrates the good news by featuring a number of people who pick up the recycling habit when they hear the infectious recycling jungle drums. Actor Gary Beadle who provides the voiceover encourages people who are not recycling to join in with the following voiceover Heard the news? Thanks to you Devon recycles a thumping 50% of its waste. If that sounds good, imagine what would happen if we all joined in?

Ouch !

10 second TV ad created for the Don't let Devon go to waste campaign in 2008 by RH Advertising, directed by Peter Richardson. Featuring a chicken attempting to lay a grossly over packaged Easter Egg with the voiceover stating excessive packaging, its a pain in the Created to highlight the amount of unnecessary packaging the ad ends with the voiceover where theres a choice, please make the right one.

Plastic Surgery

30 second TV ad created for the Don't let Devon go to waste campaign in 2007, by RH Advertising, directed by Peter Richardson. It stars comedian Rik Mayall as a futuristic plastic surgeon who removes a shopper's plastic bags and re-packages the contents in Dont let Devon go to waste reusable cotton bags. The ad ends with a voiceover intoning, "Don't let Devon lose her looks, carry a bag".