Darling, love your clothes!
Our feelings toward our clothes have always been mixed. Sometimes we’re swept off our feet by the latest must-have shoes, others we’re happy just relaxing with a familiar old jumper and then there are the times we fall out of love...
What has changed recently is how we consume clothes. As the Centre for Sustainable mentioned in a recent blog post we ‘have fallen into a monotonous cycle of shopping, stockpiling and then periodically binning our clothes rather than cherishing, valuing and loving them’.
This has led to the alarming statistic that every year we are sending over 350,000 tonnes of clothes to landfill. And some of these clothes are not the old rags you might expect. Items are regularly found with the price tags still on! An impulse buy that didn’t pass the overnight test.
But things aren’t quite as bad as they may seem. The popularity of programmes like The Great British Sewing Bee and the many blogs that promote getting creative with a needle and thread - turning old fashions into something new - are all evidence that a lot of people are looking for something the High Street doesn’t offer.
Reflecting this mood change is the Love Your Clothes campaign that aims to raise awareness of the value of clothes and help us make the most of the clothes we already have. Their website is a good place to start if you’re thinking about making your wardrobe really work. They’ve got easy and practical tips and advice on how to make your clothes last longer; reduce the environmental impact of laundering your clothes and how to deal with unwanted clothes.
Just a little imagination can make a big difference to your wardrobe and the way you look. Go on; give your unwanted clothes a second chance.